Obrázek

Upper

Mgr. Jitka Alexová
Executive Manager UPPER – Center for Creative Industries and Business
Mobile Phone: +420-606-777-236
Email: alexova@utb.cz | web: fmk.utb.cz
Address: Univerzitní 2431, 760 01 Zlín, Czech Republic
Obrázek

Robota

MgA. Jitka Honsová
ROBOTA Open Creative Workshop Manager UPPER – Center for Creative Industries and Business
Mobile Phone: +420-732-907-840
Email: honsova@utb.cz | web: robota.utb.cz
Address: Vavrečkova 7029, 760 01 Zlín, Czech Republic
Obrázek

Collaboration

Ing. Lenka Jakešová, Ph.D.
Liaison Manager UPPER – Center for Creative Industries and Business
Mobile Phone: +420-732-707-445
Email: jakesova@utb.cz | web: spoluprace.fmk.utb.cz
Address: Univerzitní 2431, 760 01 Zlín, Czech Republic
Team members

Daniela Michnová – Ideathon participant

“Taking part in the Ideathon was a truly valuable experience for me. I really appreciated the space for open collaboration and the chance to join a team where we could divide roles based on our individual strengths. When a group of people comes together, supports one another, and responds constructively to feedback, it really shows in the quality of the outcome. I liked that the results weren’t judged only by presentation, but also by depth – with attention to risks, financial aspects, and sustainability. The Ideathon motivated me to approach problems more holistically, appreciate the power of teamwork, and realize that even in a time-limited format, functional and inspiring solutions can be found.”

Team members

Magdaléna Hladká – Ideathon client – Tomáš Baťa Memorial

“It was refreshing to see the enthusiasm and creativity with which the students approached the topic related to the Tomáš Baťa Memorial. I was delighted that our brief inspired three teams—and one of them even went on to win the competition. The Ideathon shows that when different perspectives and disciplines come together, something truly interesting can emerge. I really appreciate the opportunity to be part of it and I’m looking forward to seeing how some of the ideas might evolve further.”

Team members

Pavel Džavík Jr., Belleder – elegant design pieces

“Working with FMK and its students was a great experience. We received a number of high-quality designs that were not only creative but also directly usable and marketable. The whole process was well-organized, the university was very accommodating, and the administrative burden was minimal. I can definitely recommend this collaboration.”

Team members

Adéla Pokorná – Talent FMK participant

“Talent FMK is a great chance to push yourself and bring out your best. The limited time forces you to think differently and act fast – and that’s when real creativity comes to life. It’s amazing what you can create when you let your ideas flow. Competing on your own also helps you discover strengths you didn’t know you had. A beautiful opportunity I’d recommend to anyone.”

Team members

Petr Jelínek – Ideathon participant

“I was glad to take part in Ideathon one last time during my studies – and once again, it was an amazing ride. Working with such inspiring and creative teammates was truly energizing. This year, we even won 1st place, which was a huge honor. To anyone hesitant: go for it! You can gain so much – new friends, ideas, and skills that go way beyond your field of study.”

Team members

Martin Kozel – Meet & Great participant

“Meet & Great was a great opportunity for me to broaden my horizons on topics that don’t usually come up in university lectures. I appreciated the connection between students and professionals, which created a natural space for networking and open exchange of ideas. It wasn’t just a source of inspiration – it sparked the beginning of a creative community in Zlín. The whole event felt like a live focus group – different perspectives, shared know-how, and open discussion. For me, Meet & Great wasn’t just a one-off event, but a trigger for long-term collaboration between people, ideas, and practice.”

Team members

Martin Bernátek –  Talent FMK client – OlaOla

“In October 2024, I had the unique opportunity to take part in the Talent FMK competition, and I have to say – it completely blew me away. I was amazed by the number of talented and passionate people I got to meet. In just 24 hours, students came up with ideas that marketing departments would need weeks to develop. Their energy and creativity inspired me and showed how important it is to support young talent. Talent FMK gave us a platform to validate ideas and gain inspiration through the fresh perspective of students. I believe that networking like this helps create amazing things.”

Team members
Team members

Filip Dobeš – Game Jam participant

“Until the very last moment, I wasn’t sure if I’d join the Game Jam. I study animation, which is closely connected to the gaming industry, but I had never worked on a video game before. This event gave me exactly what I was hoping for – a chance to learn about the game development process and meet new people. I was lucky to have a great team and be surrounded by inspiring energy. It was an intense weekend, and we stayed motivated by our shared goal of building a working game.”

Team members

Johanka Tesáková – Game Jam participant

“It’s all about that experience – when it feels like you’re living someone else’s life for a moment. And it’s fun.”

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